danachoi
©danaandco

Dana is a creative strategist with over a decade of experience working across DTC, CPG, hospitality, wellness, and lifestyle brands. With roots as a design and brand director, she specializes in guiding multi-channel campaigns, streamlining workflows, and leading cross-functional teams to deliver work that connects brands with the audience in meaningful ways.



Her career has taken her from shaping packaging and creative for global beauty houses to building community-driven events and content strategies for emerging lifestyle brands.


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Toolstack


Brand & Design:

Content Direction (social-first creative)

Art Direction (photo, video, digital, experiential)

Brand Identity (new brands, refreshes, expansions)

Campaign (360 creative ideation)

Design Systems (scalable brand consistency)

Packaging Design (primary/secondary)

GTM Launch Strategy (product + brand launches)

AI Prompt Development (creative + visual outputs)



Creative Project Management:

Asset Production (photo, video, digital, print)

Integrated Campaign Management (multi-channel execution)

AI Creative Automation (systems + workflow optimization)

Stakeholder Communication (clients, leadership, vendors)

Vendor Management (production partners, creators)

Timeline & Budget Oversight (deliverables + production)

Digital Asset Management (DAM systems + organization)

  • QA & Delivery Management (asset review + deployment)



  • Digital:
  • Social Content Strategy (organic + paid)
  • Short-Form Content Creation (Reels, TikTok, UGC)
  • Post-Production Editing (editing + pacing)
  • Content Capture Planning (shot lists + production planning)
  • UX/UI Direction (user flow + visual experience)
  • Paid Social Creative (performance-focused assets)
  • Website Content Strategy (brand storytelling online)



  • Events:
  • Event Design Direction (brand-led experiences)
  • Experiential Marketing (immersive activations)
  • Brand Activations (consumer engagement)
  • PR Support (press + partnerships)
  • Guest Experience Design (flow + ambiance)
  • Run of Show Development (production timelines)
  • Influencer & Creator Partnerships (event amplification)
  • On-Site Creative Management (live production oversight)
  • Launch Events (product + hospitality)