danachoi
©danaandco

TECH

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ROLE:

Photo and Video Assets Management

Pre/Post-Production

Halo Collar


Halo is a smart dog collar brand known for its advanced GPS and training features. For the launch of Halo 3 and Halo 4, creative management focused on producing clean, professional product photography designed for use across social, digital, and advertising channels, ensuring consistent, polished brand presentation.

HOSPITALITY

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ROLE:

Creative Strategy

Design & Project Management

Production Management

The Roof at Ponce City Market, Atlanta


The Roof at Ponce City Market is an 80,000 sq ft. entertainment district housing multiple venues including Skyline Park, 9 Mile Station, RFD Social, and the Rooftop Terrace. Led creative strategy across the portfolio's brands and channels, lifting impressions 56% and engagement 93% in year one.

ROLE:

Design & Project Management

Social Media Strategy

Pancake Social


Pancake Social is an all-day café and modern brunch destination known for its craveable menu. The focus was on elevating digital storytelling and strengthening community connection for the expansion of their new location. Work included producing lifestyle photography and short-form promo videos, and leading pre-launch campaigns with teasers, influencer activations, and paid media.

ROLE:

Creative Direction

Project Management

Social Media Management

The Darwin Hotel, IHG Group


The Darwin Hotel is a boutique property known for its eclectic design and local spirit. Creative and project management efforts included social strategy, branded content, and event support that positioned the hotel as both a neighborhood hub and destination for travelers.

ROLE:

Creative Production Management

Social Media Strategy

Design Direction

SORA


SORA at Spring Quarter, a new residential community, sought to establish its presence and grow awareness. Creative management focused on cross-channel campaigns, content creation, and community-driven storytelling to highlight the property’s design and amenities.

ROLE:

Creative Production Management

Social Media Strategy

Design Direction

The Hadley


The Hadley, a luxury residential community in Midtown Atlanta, needed to establish presence and build awareness in a competitive Midtown rental market. Led photo direction, event production, and cross-channel campaigns to bring the property's design, amenities, and resident experience to life.